Company History - LONDON EUROPE

We have over 23 years of experience in our Industry supplying to Large Retailers, Distributors and Wholesalers based on knowledge compiled from our trading roots in UK which date back to 1956, we understand what it takes to deliver quality and price on time.

We pride ourselves on innovative product lines and design for our own brands as well as working hand in hand with licensed OEM projects. In 2014 we achieved over 1 million+ units of a generic toy product by constantly enhancing it to drive add on sales and thus making it our own. Our online expertise date as far back as 2004 where one of our information website was taking 10,000 unique hits a day from children seeking more information on our a particular toy range.

We are well known for our interactive licensed toys, including our famous animated plush dogs that sang ‘Who Let the Dogs Out’ song, Eminem Rapper Dude, Mambo No 5. Even during the recession at the end of 2011 London Europe produced and delivered a competitive generic toy achieving over 100,000 unit sales within two months in UK alone.

We manufacture a range of products from Interactive toys, Animated Toys, stationery to school bags, Gift items and Housewares. This year will see our drive into the textile sector backed and jointly financed by our project partners who have a 100 strong staff design and support team in our Hong Kong office. Last financial year Hong Kong achieved a turnover of over $300m, boosted by new Licenses.

January 10, 1956

We have over 15 years of experience with multiples and from knowledge compiled from our trading roots in UK which date back to late 1950s

October 21, 1998

London Europe Ltd was formed as a response to the growing demand for Novelty lighting such as Lava Lamps, UFO lights and Fibre optic Flowers. It also carried a range of out professional conventional Touch lights and desk lamps. Slowly our product ranges and reputation for quality grew and consumers prefered purchasing with confidence our…

January 12, 2003

London Europe’s information website was taking 10,000 hits a day from children seeking more information on our toy range.

December 10, 2010

London Europe produced and delivered a range of competitive licensed Feature plush toys including the big interactive hit Bears on Tour, Justin Beaver & Mike the British Meerkat including others. This range was also was on sale in Bhs Debenhams and Tesco.

January 9, 2011

London Europe Ltd was separated for its lighting division and sold in 2011, so that the group could concentrate on its toy brands

April 4, 2012

April saw the launch of our SKULLebrities USA License in UK, Spain, Ireland, Australia, China, Japan and South America

June 6, 2012

London Europe Group obtained three new exclusive licenses for UK alone and another 4 in South Amerian region and are in discussions for three more

July 7, 2012

London Europe actively worked with local communities and charities on promotions to continue the legacy.

August 6, 2012

Exclusive Toy agreement for Feature plush Talk back Talking Tom & Ben also Squeezers and Keychains.

March 18, 2013

Exclusive stationery and back to school bag deal signed for The most downloaded Entertainment App (2 billion). Products launched in 2014

July 7, 2014

London Europe launched myTabStar in its debut year selling over 8,000+ units . myTabStar has integrated learning software to assit child development with built-in creative games and knowledge development apps combined with a child internet surfying protection layer.

February 13, 2015

London Europe Group is proud to announce that we have obtained an exclusive watch and clock licenses for UK & Ireland from Nickelodeon covering Sponge Bob, Turtles & PawPatrol

April 6, 2015

Masterpan launched at the Ideal Home Show at teh Kensigton Olympia in London. This was shortly followed by the internet social media global breakdown with over a few million likes and notching up over 15m video views and in UK with cleebrities like Tom Dailey possing in social media and newspaper headlines.

July 13, 2015

Exclusive deal signed for Watches & Clocks to Manufacture the great British hit cartoon reboot with amazing CGI. Product launch AW2016

October 1, 2015

We finally moved into our new Office/ local warehouse which we bought freehold based in West Road, Tottenham N17.

February 22, 2017

We are pleased to annouce our hot new License Pusheen, we will creating a range of Gift Items in the brand including Pusheen Emo Cushions, Jumbo 1 meter floor pillows, Floor Cube Cushions, 3 in1 cushion/Tablet holder &Travel pillow and a slipper range. Stock shoudl be hitting the floor for July 2017. Talk to us…

March 30, 2017

London Europe have signed Watches and Clocks license for this beautiful brand.

March 9, 2018

Moon & Me will be hitting CBBC in October 2018 by the legendary Producer Andy Davenport who introduced Teletubbies and In teh Night Garden. We are proud to annouce that we have signed an angreement to Produce Watches and Clocks and Jumbo Pillows for this License.

Universal Studios

April 20, 2018

We are proud to annouce our first Partnership with Universal Studios and Dreamworks. We have agreed a License to produce Watches and Clocks for this historically popular brand with Argos being one of the first to confirm their starting orders with us.

May 31, 2018

London Europe is proud to celebrate 20 Years of delivering Innovation and product in the UK market !

February 4, 2020

Virolizer is our trademarked brand was launched in response to asist with the Pandamic and all our products are of high grade and comply to CE and EN regulations. We launced the Virolizer Spray UK’s first Virucidal aerosol registered with the NHS. We also launched a dedicated website for our brand Virolizer.com

Universal Pictures – 2022

April 4, 2022

London Europe will be manufacturing 3D slippers, Luxury Cushions and 1 meter Jumbo Cussions for release Summer 2022 !